![]() ![]() The House of Parle has different products that cater to all classes and age groups and are a perfect mix of nutritious and tasty. It symbolises quality, nutrition, and superior taste. From 1929, Parle has become the world's largest selling biscuit and is continuously spreading to the remotest villages as well as metro cities of India. With 90+ years of legacy, 150+ product range, and 36 popular brands, Parle is not just a biscuit it’s an emotion. Let’s look at the top biscuit manufacturers in India that have been inseparable from our daily lives. Be it a summer morning or a chilly winter night, biscuits and chai have always been the favourite snack for Indians. What’s more, India is also the largest manufacturer of biscuits globally.īiscuits come in a range of different flavours, catering to the varying taste of each person. Parle-Glucose biscuits won the world selection award in Geneva in 1976.Do you know which item can be found on all kitchen shelves and in all grocer baskets? Yes, you’re right, biscuits! They are the most abundantly consumed snack food in India. It has received recognition for its consistent and consistent quality. Parle-G has also risen to become India’s number one FMCG brand. It was the first indigenous biscuit brand to break the 5000 crore barrier. Because of its low cost, it is the most popular biscuit. Parle-G is the most popular biscuit brand in India. Farzi Cafe, for example, has created a Parle G cheesecake, and Mumbai’s 145 has a Parle G Eatshake! In fact, the biscuit has become so popular that some restaurants have begun to use it to create high-end desserts. That equates to approximately 100 million packets of Parle G per month, or 14,600 crore biscuits per year, or 121 biscuits per 1.21 billion Indians. ![]() Today, the company boasts astounding monthly sales figures of over a billion packets. These flawlessly executed campaigns, as well as the biscuits’ consistent quality, have been key factors in the brand’s long-term success. Its most recent campaign, “ Woh Pehli Waali Baat“, has people in different scenarios talking of changes that have taken place over the years. The jingle, for which Gulzar lent his pen and Piyush Mishra lent his voice, celebrates “ Kal ke Genius“. From “ G Maane Genius” and “ Hindustan ki Taakat“ to “ Roko Mat, Toko Mat,” Parle- G’s fun yet relatable advertisements helped it transform its image from one-dimensional to multi-dimensional - from an energy biscuit to a source of strength and creativity.įor example, its 2013 advertising campaign encourages parents to give their children the freedom to pursue their dreams. Since then, Parle products have not looked back. Quickly an inventive television commercial was rolled out in which a burly Dadaji and his precocious grandchildren sang in chorus - “ Swaad bhare, Shakti bhare, Parle-G.” In 1998, Parle-G found a quirky brand endorser in Shaktiman, the desi superhero from Indian television who was hugely popular with Indian children. To avoid duplication by small biscuit manufacturers (who sold their low-quality biscuits in a similar yellow wax paper), the packaging was changed to low-cost printed plastic. Then in the year 1980, Parle Gluco was rebranded as Parle G, with the ‘G’ standing for glucose. However, it did a little to outshine Parle’s competitors. The new packaging included a yellowish wax-paper with a plump little girl imprinted on it (an illustration by Everest Brand Solutions), along with the brand name and company’s red-coloured logo. Parle got a solution – the company decided to create a packaging that would make them unique while patenting its own packing machinery. In 1960s, Parle products saw the market getting crowded with new glucose biscuits, like Britannia’s first glucose biscuit brand, Glucose D, which was even endorsed by Gabbar Singh (Amjad Khan’s character in Sholay) and people, at that time, would just ask shopkeepers for glucose biscuits. In an advertisement, the company pleaded with its customers to use a barley-based biscuit until wheat supplies returned to normal. To deal with the crisis, Parle began producing barley biscuits. Parle had to halt production of his gluco biscuits because as wheat was the primary ingredient. India was left with only 63% of its wheat cultivation area after Partition and there was an immediate shortage of wheat in the country. In 1947, India gained independence and Pakistan was partitioned that year.
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